Freelancing
How the Freelancer Can Build a Super Powerful Prospect List
Take a look at your prospecting list, if you have one. Where did all those names come from?
Most likely they’re a hodge-podge of names from a hodge-podge of sources, with few added to your list solely on the criteria that they’re especially good leads.
Now ask yourself how successful your clients would be if their lists were compiled in such an unscientific manner?
When you consider that the single most important element of a direct mail campaign is the list (followed closely by the offer, and THEN the copy), it becomes painfully apparent that a sloppy list is a liability indeed!
So how do you go about creating a solid list of quality prospects that you can mine for years to come?
There are some methods you can use and sources you can tap, and I reveal a few of the best here. However, It always boils down to looking in the right places for your particular specialty.
My Favorite Starting Place
Roughly half of my coaching students are new copywriters and when it’s time to share my list building strategies with them, I always introduce them to Who’s Mailing What, a rich online archive of more than 130,000 direct mail packages collected from more than 7,000 companies since 1994.
For a reasonable fee, you can go into the archive and literally see “who’s been mailing what,” which can be a real boon for copywriters who specialize in the dozens of categories (publishing, financial, collectibles, technology, and more), covered by WMW.
For instance, I specialize in software. And while there are tens of thousands of software companies, I need only 300 to keep busy. So which 300 should they be? Well, the BEST 300 of course: the 300 I know are direct mailers, the 300 that I know are financially stable, the 300 I know are well-respected and trustworthy.
When I started compiling my list, I mined Who’s Mailing What to discover the names of software companies that had mailed over the past two years. As “sure mailers,” these companies became the richest names on my list, and remain so today.
Other Great Places To Look
Nearly every large industry has an association, and most associations have member lists. To get your hands on the list you often need to join the association, but unless the price is really exorbitant, it’s usually worth it. Remember, time is money in the freelancer’s world, so the faster you can put together your list, the faster you can market to it.
The library is another place to look for lists. In addition to my “sure mailers,” I added the world’s most profitable software companies to my list, tracked down at the local library in the Computer and Software section of the Dunn and Bradstreet Gale Industries Handbook.
I completed my goal of assembling 300 strong names by surfing the Internet in search of newsletters, Web sites, and publications that serve the software market. There I found lists like “The Top 50 Software Venture Capital Investments,” which listed software companies that had recently been infused with millions of dollars each, in venture capital.
Some Strong Sources For Generalists
Although I believe that every business freelancer should carve out a niche for him or herself, many start out as generalists. If you fit this category, you’ll find some excellent list-building sources at the library.
Chuck Thompson, one of my early coaching students, discovered the “Mail Order Business Directory” at his Chicago-area library. It lists over 5,000 names, addresses, and basic facts about U.S. firms doing business by mail.
Library sources I used in my early days of freelancing included the “Standard Directory of Advertisers” and “Standard Directory of Advertising Agencies.” Also known as “the red books” by industry insiders, you should be able to find them at any main library; I’ve had less luck finding them at the local level (and they’re too expensive for most Freelancers to buy).
The “Standard Directory of Advertisers” contains information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, contact information, address, and more.
The “Standard Directory of Advertising Agencies” contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, contact information, and much more. These directories are truly exciting sources of information for the freelancer who recognizes the value of smart targeting.
Finally, you never know what you’ll come up with while searching the Internet. After helping dozens of coaching students build their niche market list, I have a folder full of rich places to look for high quality names.
Compiling your own personal prospect list is never fast or easy, but there is a silver lining. And that is that no other freelancer will be marketing to the same exact list that you are. So do your homework and make your list as strong as it can be. Because most of your success will flow from your list, it pays to be extremely picky about who you put on it.
Chris Marlow
View all articles by Chris Marlow
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Cheap Scares! $42.16 This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today”s realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed. |
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Cheap Scares!: Low Budget Horror Filmmakers Share Their Secrets $26.69 This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today’s realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed. |
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Colette Michaan – First Cause CD $21.89 Flutist/composer Colette Michaan is a native New Yorker. Since 1978, she has been leading her band playing flutes, vocalizing and composing for her own ensemble, as well as freelancing with other g… |
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Copyediting and Proofreading For Dummies $19.99 Turn your knack for language into a lucrative careerMust-know techniques and resources for maximizing your accuracy and speedInterested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you’ve always wanted. Books, magazines, Web sites, corporate documents – find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss.Balance between style and rulesMaster the art of the queryUse proofreader symbolsEdit and proof electronic documentsBuild a solid freelancing career |
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Copyediting and Proofreading For Dummies $10.99 Turn your knack for language into a lucrative careerMust-know techniques and resources for maximizing your accuracy and speedInterested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you’ve always wanted. Books, magazines, Web sites, corporate documents – find out how to improve any type of publication and make yourself indispensable to writers, editors, and your boss.Balance between style and rulesMaster the art of the queryUse proofreader symbolsEdit and proof electronic documentsBuild a solid freelancing career |
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Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business $9.44 As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own. |
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Dance with the Dragon (Kirk McGarvey Series #12) $0.01 The CIA is on edge. All signs indicate that something is coming at the United States. Perhaps another 9/11, maybe bigger.The body of CIA agent Louis Updegraf ends up on the steps of the US Embassy in Mexico. His last operation was to tap into the communications of the Chinese Embassy, but there is no record of why. He appeared to be freelancing and the Agency must scramble to get a clue as to what he was after.Kirk McGarvey, serving as a visiting professor at the University of Florida, is once again longing for the action of the field. So when his old friend Otto Rencke asks him to help figure out the connection between China and the murdered agent, it takes almost no effort to get McGarvey up and running.The only informant they can find is an enigmatic Iranian belly dancer—the dark and lovely Shahrzad Shadmand. But her story changes with the wind, and her knowledge of McGarvey’s past is uncanny. Kirk McGarvey must unravel her shattered mind to get to something that might resemble the truth. |
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Drip Feed Cash $1.99 Ever created your own product before, promoted it to your list, and even sent a bit of traffic, but were left wondering…“WHY Do My Sales Dry Up?…i’ve Done Everything I Need To Do, But The sales aren’t Coming In!…”It’s Time You Learned The #1 Secret That’s Stopping You From earning Money Month After month After Month…Blogging… affiliate marketing… adsense… CPA…. PPC… freelancing… they all are viable ways of generating money online. But which one works best?… Which one works with the least amount of effort and which one guarantees you an income in the long term?…With most online ventures, you sell a product once, and you make your money once. You’ll clinch a sale and that’s it. The customer gets his product, you get your money, and both of you go your separate ways. If you want to make more, you must sell more either by acquiring new customers or chasing your older customers.“So What’s The Secret?”How about having a marketing method that makes your customer return over and over again without fail? We’re talking about membership sites here.The membership site is the secret weapon of top brass marketers because of the recurring profits it manages to generate, and you’re not talking 5-6 times, but month after month after month of income streaming into your pockets till it dribbles out overflowing!Before you jump up and rush to grab the nearest membership site script I’ll have to let you in on a little niggling problem – Membership sites require a lot of work and can go terribly wrong if you do not follow some very simple steps. • Yes you will need to do market research to find a good niche • Yes you will need set up the site with some degree of programming knowledge • Yes you will need to charge the right price to keep the members happy • Yes you will need to ad new content to it every |
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Earn Money Online; Learn Strategies To Make Money Online For Your Online Home Business Through Business Opportunities Of Freelancing, Network Marketing, Online Software, Article Submission And More! $6.85 Cassandra W. Wallace,NOOK Book (eBook), English-language edition,Pub by Enirtak Inc |
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Emergency Cash With Freelancing $2.99 Anonymous,NOOK Book (eBook), English-language edition,Pub by qasim idrees |
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Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams $13.99 Does your corporate career leave you stressed out, burned out, or just plain bummed out? You’re not alone. The good news is that there’s a way out–and you’re holding it. Written by career expert and corporate escapee Pamela Skillings, Escape from Corporate America inspires the cubicle-bound and the corner-office-cornered to break free and create the career of their dreams–without going broke. With no-nonsense advice and unflagging humor, Skillings shows you how to• assess your job’s “suck” factor–from terminal boredom to boss from hell• identify your true calling–brainstorm fantasy careers and test-drive your dream jobs • develop your Escape Plan–set goals, figure out your timing, and evaluate your finances and health insurance options• find jobs that don’t bite–entrepreneurial corporate environments, energetic start-ups, the nonprofit sector, and flexible work options• be your own boss–explore entrepreneurship and freelancing, assemble an advisory team, and start a business while you collect a paycheck• follow your creative dreams–learn how to make time for your artistic passion and develop a plan to quit your day job• overcome any obstacle–deal with fear, doubt, negative people, and other bumps along the roadPlus, Skillings shares success stories from dozens of corporate escape artists, including celebrity TV chef Andrea Beaman, Cranium CEO Richard Tait, and many others.Full of practical strategies and fun-to-follow exercises, Escape from Corporate America will help disgruntled office workers everywhere find more meaningful, fulfilling careers. Praise for Escape from Corporate America"With insight and humor, Skillings enumerates the stages of “Corporate Disillusionment” and the features of the “toxic workplace”—the |
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Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams $15 Does your corporate career leave you stressed out, burned out, or just plain bummed out? You’re not alone. The good news is that there’s a way out–and you’re holding it. Written by career expert and corporate escapee Pamela Skillings, Escape from Corporate America inspires the cubicle-bound and the corner-office-cornered to break free and create the career of their dreams–without going broke. With no-nonsense advice and unflagging humor, Skillings shows you how to• assess your job’s “suck” factor–from terminal boredom to boss from hell• identify your true calling–brainstorm fantasy careers and test-drive your dream jobs • develop your Escape Plan–set goals, figure out your timing, and evaluate your finances and health insurance options• find jobs that don’t bite–entrepreneurial corporate environments, energetic start-ups, the nonprofit sector, and flexible work options• be your own boss–explore entrepreneurship and freelancing, assemble an advisory team, and start a business while you collect a paycheck• follow your creative dreams–learn how to make time for your artistic passion and develop a plan to quit your day job• overcome any obstacle–deal with fear, doubt, negative people, and other bumps along the roadPlus, Skillings shares success stories from dozens of corporate escape artists, including celebrity TV chef Andrea Beaman, Cranium CEO Richard Tait, and many others.Full of practical strategies and fun-to-follow exercises, Escape from Corporate America will help disgruntled office workers everywhere find more meaningful, fulfilling careers. Praise for Escape from Corporate America"With insight and humor, Skillings enumerates the stages of “Corporate Disillusionment” and the features of the “toxic workplace”—the |
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Fast Freelancing Funds $1.49 Dawn Publishing (Editor),NOOK Book (eBook), English-language edition,Pub by Dawn Publishing |
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Fast Freelancing Funds $1.99 “ Learning About Fast Freelancing Funds Can Have Amazing Benefits For Your Life And Success!”Get Instant Work And Fast Cash With Your Skills!Everybody could use some surplus money, especially in hard times. Maybe the bills were a bit more than you’d anticipated this month or perhaps you’re attempting to raise some starter cash for your own online startup or business or perhaps you just need to figure out how to ramp up your existing business.Freelancers are a forward-looking lot. All the same, almost every day I get questions from those who find it difficult to make a sustainable living. I ascribe most of this to some people’s inability to think differently.Is this true for you? Then please continue on as you need to discover the secrets that increase your effectiveness and save hours everyday! The truth is:If You Want To Skyrocket Your Success With Freelancing And Improve Your Overall Life…You Need To Have A Look At Fast Freelancing Funds!You know why most people have a tendency to not achieve the success they desire in freelancing and overall life? It’s because they don’t know that there are so many web sites in painful need of great copy that all you have to do is switch on your computer to turn one up. All the same, the key is to target those who are willing to compensate for your services. Which brings us to a very important aspect I must talk about here:You Can Have Better Success In Freelancing If You Discover Fast Freelancing Funds!People who struggle in freelancing will find these things in common: They don’t know about editing sites. They have no idea about authoring a book. They are struggling with the idea of writing slogans and such. They also don’t understand they can sell ads! Many more problems untold… Well don’t |
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Fourth Comings (Jessica Darling Series #4) $0.99 Is the real world ready for Jessica Darling?At first it seems that she’s living the elusive New York City dream. She’s subletting an apartment with her best friend, Hope, working for a magazine that actually utilizes her psychology degree, and still deeply in love with Marcus Flutie, the charismatic addict-turned-Buddhist who first captivated her at sixteen.Of course, reality is more complicated than dreamy clichés. She and Hope share bunk beds in the “Cupcake” – the girlie pastel bedroom normally occupied by twelve-year-old twins. Their Brooklyn neighborhood is better suited to “breeders,” and she and Hope split the rent with their promiscuous high school pal, Manda, and her “genderqueer boifriend.” Freelancing for an obscure journal can’t put a dent in Jessica’s student loans, so she’s eking out a living by babysitting her young niece and lamenting that she, unlike most of her friends, can’t postpone adulthood by going back to school.Yet it’s the ever-changing relationship with Marcus that leaves her most unsettled. At the ripe age of twenty-three, he’s just starting his freshman year at Princeton University. Is she ready to give up her imperfect yet invigorating post-college life just because her on-again/off-again soul mate asks her to…marry him?Jessica has one week to respond to Marcus’s perplexing marriage proposal. During this time, she gains surprising wisdom from unexpected sources, including a popular talk show shrink, a drag queen named Royalle G. Biv, and yes, even her parents. But the most shocking confession concerns two people she thought had nothing to hide: Hope and Marcus.Will this knowledge inspire Jessica to give up a world of late-night literary soirees, art openings, and downtown drunken karaoke to move back to New Jersey and be with the one man who’s gripped her heart for years? Jessica ponders this and other life |
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Fred Taylor – Circling CD $12.45 Fred Taylor is a drummer, percussionist, composer, and arranger. He has been freelancing with various acts including the jazz singers Laura Hull, Gil \’Bebop\’ Benson and Eugene \’Goldie\’ Goldston… |
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Freedom To Freelance $4.95 Whether you’re just starting down the long road to becoming a freelance writer, or a writing veteran who’s intimidated by today’s ever-growing World Wide Web (of Writing), Freedom to Freelance is the book for you. Written by a full-time freelance writer who is currently making a living from home, this book is packed with practical, how-to information you can start using today! From the best writer’s market Web sites to combing the local newspaper for hidden freelancing opportunities, Freedom to Freelance reveals how to GET, FIND and KEEP your next freelance job. Included at the beginning of each chapter is a helpful Top-5 list encompassing everything from tips on how to write a query letter to the best ways to keep a deadline. Following each chapter is a “Writer’s Recap,” which outlines the chapter in an easy to skim format for future reference. So if you’re frustrated with freelancing, concerned about contributing, and mad about markets, read Freedom to Freelance and set your earning potential as a freelance writer free! |
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Freelance Riches $1.99 Do you work endless hours for less-than-acceptable pay only to be left with a paycheck that barely pays the bills? Then your life is about to radically change when you learn these… “Little Known Freelancing Secrets That Will Give You The Power To Fire Your Boss Once And For All & Work From Home On Your Own Terms!”Forget everything you have tried in the past – this is totally different! Generating work at home income has virtually never been easier! Dear Hardworking Friend, Are you frustrated with your regular 9 to 5 job? Tired of having no ‘fun money’ at the end of your billpaying sessions? Are you ready to take back the control of your financial future? I know that you’re probably looking for a way to make some extra income in your spare time or maybe you are looking for a way to completely quit your full time job and start working from home as a freelancer. Whatever your situation may be, the information you are reading now is going to show you how you can generate a real, bankable income on your own terms working right from the comforts of your own home. But up until now, no matter what you’ve dreamed of or tried to do in the past… You’ve Still Had To Work Like A Dog 40 Or More Hours A Week At A Job You Despise Or You Only Get Low Wages That ‘Just Don’t Cut It’ Anymore…You see, there are loads of businesses online and offline that need people to do tasks for them, and they outsource loads of that work everyday to people like you and me. In the age of virtual offices run from home with no 9-5 employees, there are literally hundreds of tasks that online business owners need help with. This can be anything from typing up documents, transcribing, doing voice-over work, web design or computer programming (and any other things you can think up that go with running a business). Whatever skill you may have to offer, there are probably many people out there right now |
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Freelance Writing Tips and Know How $2.99 Kick Start Your Freelance Writing Career, Right Now!IS YOUR ‘ITCH’ TO WRITE GETTING YOU NOWHERE? YOU COULD EARN OVER $3,000 SITTING COMFORTABLYAT YOUR HOME… Learn some easy strategies of freelance writing and make your profession a success! Let the dollars pour in without the stress of having to answer to your boss and without moving a step away from home!Are you creative, motivated, ambitious and well-informed? Are you looking forward to honing your writing skills? Is your current pay scale way below your expectation and satisfaction level? Are you planning to quit your job because you are neglecting your family and earning only peanuts in return? Are you depressed and disillusioned with life? PAUSE a while… and think! There is a convenient alternative – FREELANCE WRITING. Do you think freelance writing is the code word for being ‘unemployed’? You won’t think so when you have the extra bucks for shopping or fulfilling your child’s whims.Make $150 Daily, Absolutely Tax-freeAccording to the US Bureau of Labor Statistics, the demand for freelance writers is constantly rising and will continue in this strain for a very long time. Authors and writers together held approximately 151,700 jobs in 2008. About 70% of them were self-employed! However, if these figures give you the impression that freelancing is going to be a doodle, you could not be further away from the truth. Nevertheless, you can make your writing career extremely easy with some effective freelance writing tips. Freelance writing offers several benefits:With the number of home-based businesses across the US slowly approaching the billion figure, you too can join the leagueBecome your own boss, set your own schedule, choose the projects you would like to tackle for the day and enjoy your creative freedomEnhance your versatility in writing on various subjects and increase your |
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Freelancer On The Rise: The Ultimate Guide On How To Become An Online Freelancer With Smart Facts On Successful Freelancing, How To Get A Freelance Job And Home Based Projects, Plus Essential Tips On Becoming A Good Freelancer! $3.99 Mines,NOOK Book (eBook), English-language edition,Pub by Alfred B. Mines |
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Freelancing Expertise $25.75 Freelancing Expertise |
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Freelancing Expertise: Contract Professionals in the New Economy $24.95 Contract work is more important than ever-for better or for worse, depending on one’s perspective. The security once implied by a full-time job with a stable employer is becoming rarer, thereby erasing one of the major distinctions between “freelance work” and a “steady gig.” Why hang on to a regular job for the sake of security if security can no longer be assumed? Instead, contractors, hired temporarily for specific knowledge and skills, market their expertise as they move from project to project. Even though their employment is precarious, a great many consider freelancing preferable to holding a “regular” job: the control they feel over their time and careers is well worth the risks that come with relatively uncertain cash flow. Freelancing Expertise is a qualitative study of decision making, work practices, and occupational processes among writers and editors who work in print and Web communications and programmers and engineers who work in software and systems development. Debra Osnowitz conducted sixty-eight extended interviews with representatives of both groups and twelve interviews with managers and recruiters, observed four different work settings in which contractors work alongside employees, and monitored blogs and online discussions among contractors. As a result, she provides a unique and sensitive assessment of a cultural shift in occupations and organizations. Osnowitz calls for a reconfiguration of the employer/employee relationship that accepts more variation and flexibility: just as “freelancing” has, over time, taken on many traits considered characteristic of traditional career paths, so might regular jobs make themselves more appealing to today’s workforce by mimicking some of the positive aspects of transactions between clients and contract workers. |
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Freelancing For Dummies $21.99 Your survival guide to building a successful freelance careerGo it alone with savvy, strength, and confidence! Sick of the office and looking for a change? Relax! Let expert Susan Drake help you make the leap from employee to boss — with no stress, no sweat. From practical tips on assessing your skills to real-life stories from successful freelancers, this friendly guide will pave the way to a smooth and fulfilling freelance career.Discover how to: Organize your home office and budget your time Evaluate jobs and projects Land business and manage client relationships Create the ideal working environment Manage your money and pay your taxesThe Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers |
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Freelancing for Australian For Dummies $19.99 Susan M. Drake, Monica Davidson,Paperback, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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Freelancing for Australian for Dummies $19.99 Freelancing for Australian for Dummies |
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Freelancing for Dummies $21.99 Your survival guide to building a successful freelance careerGo it alone with savvy, strength, and confidence! Sick of the office and looking for a change? Relax! Let expert Susan Drake help you make the leap from employee to boss — with no stress, no sweat. From practical tips on assessing your skills to real-life stories from successful freelancers, this friendly guide will pave the way to a smooth and fulfilling freelance career.Discover how to: Organize your home office and budget your time Evaluate jobs and projects Land business and manage client relationships Create the ideal working environment Manage your money and pay your taxesThe Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart! www.dummies.com Sign up for daily eTips at www.dummiesdaily.com Choose from among 33 different subject categories Get news you can use on everything from money to health to computers |
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Freelancing for Dummies $21.99 Sick of the office and looking for a change? Relax! Let expert Susan Drake help you make the leap from employee to boss — with no stress, no sweat. From practical tips on asessing your skills to real-life stories from successful freelancers, this friendly guide will pave the way to a smooth and fulfilling freelance career. Inside Freelancing For Dummies you’ll discover how to: Organize your home office and budget your timeEvaluate jobs and projectsLand business and manage client relationshipsCreate the ideal working environmentManage your money and pay your taxesAnd much more! |
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Freelancing for Newspapers: Writing for an Overlooked Market $11.99 Pick up the Sunday paper and consider how many stories it takes to fill all those pages. How can any newspaper staff produce so many stories every day, every week, every month of the year and keep up with breaking news, too? They can’t. They use freelancers.This book serves as a guide to newspaper freelancing both for beginners and for more experienced writers who want to expand their markets. |
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Freelancing for Newspapers: Writing for an Overlooked Market $14.95 Pick up the Sunday paper and consider how many stories it takes to fill all those pages. How can any newspaper staff produce so many stories every day, every week, every month of the year and keep up with breaking news, too? They can’t. They use freelancers.This book serves as a guide to newspaper freelancing both for beginners and for more experienced writers who want to expand their markets. |